KRAFFT

Immersive cultural experience connecting Korean traditions to global audiences

Role

Product Designer

Duration

Sep 2023– May 2024

Team

Adriana Valdez Young (Faculty of SVA IxD) Isata Elizabeth Yansaneh(The Museum of Harlem)

RESPONSIBILITIES

UX Research UX Design Visual Design

KRAFFT

Immersive cultural experience connecting Korean traditions to global audiences

Role

Product Designer

Duration

Sep 2023– May 2024

Team

Adriana Valdez Young (Faculty of SVA IxD) Isata Elizabeth Yansaneh(The Museum of Harlem)

ADVISOR

Adriana Valdez Young(SVA IxD)

KRAFFT

Immersive cultural experience connecting Korean traditions to global audiences

Role

Product Designer

Duration

Sep 2023– May 2024

Team

Adriana Valdez Young (Faculty of SVA IxD) Isata Elizabeth Yansaneh(The Museum of Harlem)

RESPONSIBILITIES

UX Research UX Design Visual Design

How can artists of the Korean immigrant diaspora create artwork that reflects their heritage?

During my MFA program in Interaction Design at SVA, I developed Krafft, a Mixed Reality app designed to offer immersive cultural experiences.

Over two semesters, I managed the entire process from end to end. I conducted extensive research and crafted a design that addressed user pain points identified through research insights.

Throughout the prototyping process, I actively leveraged Generative AI tools to create images, videos, and 3D assets.

Explore the design process through the Figma Interactive Prototype and the presentation video.

How can artists of the Korean immigrant diaspora create artwork that reflects their heritage?

During my MFA program in Interaction Design at SVA, I developed Krafft, a Mixed Reality app designed to offer immersive cultural experiences.

Over two semesters, I managed the entire process from end to end. I conducted extensive research and crafted a design that addressed user pain points identified through research insights.

Throughout the prototyping process, I actively leveraged Generative AI tools to create images, videos, and 3D assets.

Explore the design process through the Figma Interactive Prototype and the presentation video.

Next project

Service Design

Percussion app enhancing virtual concert engagement for children

Service Design

Percussion app enhancing virtual concert engagement for children

Service Design

Percussion app enhancing virtual concert engagement for children

ⓒ 2024 Yuri Kim

ⓒ 2024 Yuri Kim

ⓒ 2024 Yuri Kim